Thinking small-
Maybe its a personality thing over a business strategy, but something resonates with me when I see an amazing small idea. Don’t get me wrong, I love amazing big ideas- but they are a lot harder to pull off.
The Snuggie vs. The iPad. One is a revolutionary device that beat all odds and opened the door to the future of how we interact with computers in society, the other is a blanket with sleeves- both have made A LOT of money for the people involved
I want to shout out to Pud. I first discovered him by his viral video on YouTube of drumming in his office. Eventually I found out about TinyLetter.com. Which is a stripped down newsletter service for the rest of us. They were just acquired by MailChimp, which I think is huge since I love both services.
I just got an email from him announcing Bellbot.com. It plays a bell when someone goes to your webpage.
Why?
Who cares! The beauty of thinking small means you don’t have to figure it all out now. The programer doesn’t have to guess at every use for it, people will find uses for it. Use it for business (every time you get a sale or a lead) or for fun (every time someone reads this blog post). Or don’t use it at all. It took him 24 hours to make and deploy- he’s not on the street if no one uses it.
This, like TinyLetter, finds opportunity in the details. Maybe someone doesn’t want to pay for Aweber, or doesn’t need all the design of Mailchimp, TinyLetter meets the need with blazing simplicity.
Its the small ideas that will open the door to changing the world
