Blog
Level 1: Can They Find You?
Level one in “Social Media From The Ground Up” is marketing to the customers who are actually looking for you. Yes, there are people looking to do business with you! There might be a couple hundred, there might be two. But this group is the easiest group to sell to (they already want to buy!) but sometimes the most overlooked. If you’re a bricks-and-mortar business, then you also need to make sure you’re showing up on mobile phones. That feat doesn’t require any special website or app… you just need to make...
read moreWhat is a USP?
USP, UVP, EVP… Are you in full control of the story the marketplace is repeating about your business? Can you clearly articulate the reason why people buy/work with you? And why somebody should? These are the two goals of a USP, and without having a handel on these questions, you are lost in your marketplace, treading water. USP stands for “Unique Selling Proposition”. Your USP is the core function and offering of your business. It is straight forward and detailed. Not as detailed as a full business plan, but much more...
read moreChange Your Mind Towards Learning
Is it just me or does it seem like most people are afraid to learn new things? This particularly applies to baby boomers and technology. I understand the world is different, that entire paradigms have shifted. That things that seemed so normal just a decade ago like bookstores, CDs, Home phones, live music, arcades, etc… are as relevant as the horse drawn carriage, yes its fun and exciting for a minute, but just doesn’t have a place in modern society. I do understand your loss, and you were allowed your time of grieving. But it is...
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